we ask ourselves the following on a regular basis:
Is our brand effective?
Is it relevant?
Does it accurately represent us?
In the ever evolving world of Architecture and Design, we find ourselves continuously pulling from our surroundings, our experiences, and most importantly- the current trends, in order to answer these fundamental questions. Not only does our brand represent us as a business and the individuals within, but also as a knowlegable and fully integrated entity within the design community as a whole. That's why this year we were excited for Pantone's announcement of Color of the Year. It goes without saying, I personally view Pantone as a susbtaintial contributor, innovator and knowledge hub for design- not just graphics, but architecture, fashion, publishing, cinema, textiles, manufacturing... I could go on and on. They not only are the international authority for color systems, they basically paved the way for modern printing (and let’s face it, even in this age of online media, expression through printed media will forever live on). Their ahead-of-the-curve thinking from the 1950's has translated into contemporary day design communication. That's right- we communicate through color. We feel through color. We live through color.
And what is this year’s color?
In regards to W+P, there is an ever-present discussion surrounding the choice, and continued use of our signature company color. “Is it red? Is it orange? It’s rorange!” – as our mantra goes. Let this help settle the debate once and for all (well, maybe just for 2012).
YES- our color is relevant
YES- our color is up-to-date
YES- our color is “us”
So, the next time our color is called into question, or I’m asked “Why still the roange?” I’m going to default to….
Because Pantone said so.Happy Coloring~
Interested in the psychology of color?
Read Faber Birren’s book, Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life --- it’s a must read for you designers out there.