Thursday, October 11, 2012

Shifting Trends in Country Club Development

Serrano Country Club Renovation:
In an economy that continues to be challenging, new golf course developments are few and far between, and existing clubs have been focused on keeping membership values up while economically maintaining current facilities. Historically, golf club memberships benefited only a few members of a family—the golfers. As the needs of members and their families change over time, it is becoming increasingly important for clubs to meet the needs of ALL family members. There is a growing trend among existing clubs to renovate current facilities to address this, adding value to the amenities offered.

Forward thinking clubs are proactively responding to the changing needs of their membership. One such club is Serrano Country Club in El Dorado Hills, CA. After several community surveys to accurately assess membership needs, Serrano Country Club contracted Williams + Paddon to design and develop a +/- 3,750 SF expansion of its fitness pool & facility as well as many ADA and fire & life safety upgrades. W+P has designed several award winning clubhouses throughout the Western United States and internationally.

The renovation will include a new +/- 3,000 SF open fitness room with cardio, free-motion machine and free weights, a group fitness room able to host anything from spin classes to yoga, renovated shower and restroom facilities, a new multi-purpose game room, expanded dining facilities and an additional two tennis courts (bringing the total to four) which will enable the club to host tennis tournaments. The expansion is currently out to bid and expected to start construction before the end of the year. The facility is planned to reopen before Summer 2013.


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